Asher Downer AS Media blog
Thursday, 26 February 2015
Evaulation 7- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to your full media product?
Evaluation 6- What have you learnt about technologies from the process of constructing this product?
What have you learnt about technologies from the process of your product?
I feel through constructing my music magazine I have learnt more about using the camera. Through taking my photos for my magazine I have learnt now to focus the camera and how to manipulate the light so the photos don't look overexposed but bright. obviously in the past I have had experience using a camera before but there was much more to think about this time. I also learnt how to use the flash on the camera and learnt what photos would need to be landscape and what would need to be portrait. Because the camera was such good quality I didn't feel the need to edit the photos that much.
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I got to experiment a lot with Photoshop. When I first began to use I hardly knew how to use it at all but it was really easy to pick up. I found it fun to edit the double page spread layout as I didn't want to use 'Indesign'. I really enjoyed using photoshop because it was challenge but was easy to use once I knew how. I tried to use 'Indesign' but did not get along with it as I found it difficult to use and could use photoshop which was easier and gave me the same result.
I also learnt now to use online programs like 'Blogger'. I didn't have any experience using this program but it was like using Microsoft work, so it was easy. I really liked using 'Blogger' and will probably use it in the future. I found 'Blogger' good to show the process of my music magazine and how it came together.
I feel through constructing my music magazine I have learnt more about using the camera. Through taking my photos for my magazine I have learnt now to focus the camera and how to manipulate the light so the photos don't look overexposed but bright. obviously in the past I have had experience using a camera before but there was much more to think about this time. I also learnt how to use the flash on the camera and learnt what photos would need to be landscape and what would need to be portrait. Because the camera was such good quality I didn't feel the need to edit the photos that much.
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I got to experiment a lot with Photoshop. When I first began to use I hardly knew how to use it at all but it was really easy to pick up. I found it fun to edit the double page spread layout as I didn't want to use 'Indesign'. I really enjoyed using photoshop because it was challenge but was easy to use once I knew how. I tried to use 'Indesign' but did not get along with it as I found it difficult to use and could use photoshop which was easier and gave me the same result.
I also learnt now to use online programs like 'Blogger'. I didn't have any experience using this program but it was like using Microsoft work, so it was easy. I really liked using 'Blogger' and will probably use it in the future. I found 'Blogger' good to show the process of my music magazine and how it came together.
Evaluation 5- How did you attract/ address your audience?
How did you attract/address your audience?
I used a number of techniques to try and attract/address my audience on my front cover, double page spread and my contents page I had to remember what my audience would like to see and what they would expect from my 'Indie' style of my magazine. I had to make sure the clothes, models and the colour scheme of my magazine matched and portrayed my genre of music.
Also earlier in my planning stage I used a questionnaire to research my audience and what they would like to see in a music magazine. Once I had got my results I analysed them and used them to create my music magazine. There is a link below of my results:
https://www.blogger.com/blogger.g?blogID=4971410128910676560#editor/target=post;postID=7676996472427136718;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=12;src=postname
This question will be further answered in a video
I used a number of techniques to try and attract/address my audience on my front cover, double page spread and my contents page I had to remember what my audience would like to see and what they would expect from my 'Indie' style of my magazine. I had to make sure the clothes, models and the colour scheme of my magazine matched and portrayed my genre of music.
Also earlier in my planning stage I used a questionnaire to research my audience and what they would like to see in a music magazine. Once I had got my results I analysed them and used them to create my music magazine. There is a link below of my results:
https://www.blogger.com/blogger.g?blogID=4971410128910676560#editor/target=post;postID=7676996472427136718;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=12;src=postname
This question will be further answered in a video
Evaluation 4- Who would be the audience for your media product?
Who would be the audience for your media product?
My target audience for my music magazine would be again between the late teens to late twenties. This is quite a big huge age gap but I think it is suitable for my kind of magazine. This is backed up by the price of the magazine as well. My magazine costs £2.99 (it says this on the cover) so it is aimed mostly at the 'Pre cash' market. I think my target audience would be aimed at a mixture of females and males who like a mixture between 'Indie', 'alternative' or 'Folk' music. I think the main aim for my target audience is someone with a real appreciation for music.
This question will be further answered in a video.
https://www.youtube.com/watch?v=iZ311eLgLxQ
My target audience for my music magazine would be again between the late teens to late twenties. This is quite a big huge age gap but I think it is suitable for my kind of magazine. This is backed up by the price of the magazine as well. My magazine costs £2.99 (it says this on the cover) so it is aimed mostly at the 'Pre cash' market. I think my target audience would be aimed at a mixture of females and males who like a mixture between 'Indie', 'alternative' or 'Folk' music. I think the main aim for my target audience is someone with a real appreciation for music.
This question will be further answered in a video.
https://www.youtube.com/watch?v=iZ311eLgLxQ
Evaluation 3- What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
I have answered this question in a powerpoint presentation.
I have answered this question in a powerpoint presentation.
Evaluation 2- How does your media product represent a particular a social group?
How does your media product represent a particular a social group?
I believe my music magazine represents similar group to the magazines 'NME' and 'Mojo'. And I have used this photo from 'NME' to high light this. Both the 'NME' model and my models are holding the same pose, with the records in front of their faces and only their eyes on show. From knowing the artists music, he is in face under the genre of 'Indie' as well.
In terms of gesture the pictures are very similar as well. Both the images have the same sense of seriousness. The reader can only really tell the readers expression through their eyes as it is the only facial feature showing from behind the record.
As for the angle and shot type of the photos, they are both similar. They both have eye line and on both the eyes are the only feature showing. The lighting is similar as well, both photos are bright but not over exposed.
I tried different features when creating my music magazine and an example of this was what my models looked like. I dressed my models in earthy, stylish clothes. The earthy and pastel colours was so they would match my music genre and colour scheme but I also tried to make the models look different from each other so they would appeal to a wider audience. With the models poses, I tried to make them more casual then posed so they would look friendly, hence why in majority of the photo's the models are either laughing or smiling, this also shows the models as being close.
I think my magazine can represent my chosen social group simply through the general style. There is a earthy and pastel colour scheme, which are colours that can be easily associated with my target audience because their connotations. The connotations of 'Indie' music is the era of hippies, where everyone listened to acoustic and upbeat music.
I researched many other "Indie" magazines when deciding on the colour scheme and camera shots of my magazine. For the front cover, the most popular shot would either a close up or a further away shot but on every cover I looked at the eye contact was always there. So this was my main focus when creating the front cover.
I had to make my models age appropriate to appeal to my audience. In a way, I am my own audience because this magazine would appeal to me and I like the music I am showing, so I made the age audience teens to young adults or anyone that appreciates good music.
Of course, when a consumer is buying a magazine, the front cover is the first thing they will see. So when creating my cover, I tried to make it represent the music genre really clearly, so that it is very apparent to the buyer. Hence the records and the polaroid's .
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In terms of gesture the pictures are very similar as well. Both the images have the same sense of seriousness. The reader can only really tell the readers expression through their eyes as it is the only facial feature showing from behind the record.
As for the angle and shot type of the photos, they are both similar. They both have eye line and on both the eyes are the only feature showing. The lighting is similar as well, both photos are bright but not over exposed.

I think my magazine can represent my chosen social group simply through the general style. There is a earthy and pastel colour scheme, which are colours that can be easily associated with my target audience because their connotations. The connotations of 'Indie' music is the era of hippies, where everyone listened to acoustic and upbeat music.
I researched many other "Indie" magazines when deciding on the colour scheme and camera shots of my magazine. For the front cover, the most popular shot would either a close up or a further away shot but on every cover I looked at the eye contact was always there. So this was my main focus when creating the front cover.
I had to make my models age appropriate to appeal to my audience. In a way, I am my own audience because this magazine would appeal to me and I like the music I am showing, so I made the age audience teens to young adults or anyone that appreciates good music.
Of course, when a consumer is buying a magazine, the front cover is the first thing they will see. So when creating my cover, I tried to make it represent the music genre really clearly, so that it is very apparent to the buyer. Hence the records and the polaroid's .
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